Armada Data operates The Car Magazine web site, www.thecarmagazine.com a Canadian on-line automobile magazine featuring the latest news, reviews and road tests, available in both French and English. Visitors are able to build virtually any car or truck from 2001 to 2005 and compare specifications, prices and features side by side in an impartial environment. The site provides easy access to large amounts of comprehensive information, eliminating the need to visit alternative sites. With thousands of visitors using The Car Magazine each week, Armada Data is attracting niche market on-line advertising dollars from many of Canada’s largest advertisers while featuring CarCostCanada to visitors at virtually no cost.